Meet Rochelle Gonzalez

Founded with a mission to transform and empower lives through skincare.

Originally from Northern California, Rochelle moved to Los Angeles in 2015 with plans to pursue a career in dental hygiene. But those plans quickly changed after working for a dermatologist and falling in love with the world of aesthetics.

By 2016 she completed her esthetician license and was offered a position to work at one of Santa Monica’s leading acne clinics. There, she trained in Dr. James E. Fulton’s specialized approach to correcting acne, hyperpigmentation and scarring. She became obsessed with the process of transforming skin. In just two months, she was promoted to Lead Esthetician, quickly earning the trust of clients for her ability to deliver meaningful results.

With a background in allied health and a deep personal interest in holistic wellness, Rochelle developed a broader understanding of skin health—one that extends beyond topicals to include lifestyle, nutrition, and emotional wellbeing as key factors influencing the skin’s overall condition.

Rochelle discovered her true calling in helping others see themselves in a new light through skincare. She is especially passionate about working with clients who feel stuck after trying everything, guiding them to understand their skin and equipping them with the tools to finally achieve the results they deserve.

In 2017, Rochelle opened The Modern Ū in West Los Angeles, with a commitment to continually evolving her craft and delivering the highest standard of care. She prioritizes continuous education, invests in state-of-the-art equipment, and thoughtfully curates every product on her shelves to ensure each client receives a personalized experience and exceptional results.